about meta5
Born in Silicon Valley through an exclusive partnership with IBM, meta5 is uniquely engineered to integrate today’s data and applications—and to work with the new interfaces of the future.
meta5 was founded in 2000 when Relational Development Systems (RDS), a long-standing IBM Partner led by Jim Kanzler, was selected to migrate IBM’s Intelligent Decision Server (IDS) product to the Windows platform. RDS rebranded this IDS integration and automation technology—and the company itself—as meta5, the name a nod to Metaphor Computer Systems which built the original system's rock-solid foundation.
Today, meta5 supports businesses from small start-ups to enterprise companies with our toolset, working with data and applications across a broad range of platforms and software. Steeped in our rich history, we continue to enhance our technology to integrate with today’s ever-changing data and business applications—and to deliver Business Intelligence systems that others can only dream of.
our leadership
Our team brings an unrivaled depth of experience, and a history of nimble adaptability, to the meta5 platform.
JIM KANZLER
Founder, President & CEO
25 years’ experience in Business Intelligence Systems & Data Warehousing Technologies for Fortune 500 companies.
Jim is a technology executive and business leader with a proven record of success in helping companies gain valuable insights into their challenges, risks, and opportunities by building a culture of analytics and data-driven decision making.
Jim is a technology executive and business leader with a proven record of success in helping companies gain valuable insights into their challenges, risks, and opportunities by building a culture of analytics and data-driven decision making.

DEBBIE KIEDERER
Strategic Advisor
30 years’ experience repositioning brands in the digital space with a strong global sensibility.
Debbie is the founder of ChalkDust Consulting, a strategic online consulting practice focused on the implementation of technology tools for business efficiency and intelligence, and the global scaling of e-commerce businesses primarily in the CPG space. As an advisor, she rebrands, repositions and creates initial sales opportunities.
Debbie is the founder of ChalkDust Consulting, a strategic online consulting practice focused on the implementation of technology tools for business efficiency and intelligence, and the global scaling of e-commerce businesses primarily in the CPG space. As an advisor, she rebrands, repositions and creates initial sales opportunities.

ROBERT SCHAFFRATH
Software Development
30 years’ experience repositioning brands in the digital space with a strong global sensibility.
Debbie is the founder of ChalkDust Consulting, a strategic online consulting practice focused on the implementation of technology tools for business efficiency and intelligence, and the global scaling of e-commerce businesses primarily in the CPG space. As an advisor, she rebrands, repositions and creates initial sales opportunities.
Debbie is the founder of ChalkDust Consulting, a strategic online consulting practice focused on the implementation of technology tools for business efficiency and intelligence, and the global scaling of e-commerce businesses primarily in the CPG space. As an advisor, she rebrands, repositions and creates initial sales opportunities.




our users
aeronautics
Raytheon
Sikorsky
Sikorsky
SEO/SEM/Technology
Elite SEM
IBM
IBM
EDUCATION
Purdue University
University of Arizona
University of Missouri
Stanford University
University of Arizona
University of Missouri
Stanford University
media
CBS
Disney (Walt Disney Company)
Meredith Corporatioan
Ogilvy & Mather
Disney (Walt Disney Company)
Meredith Corporatioan
Ogilvy & Mather
pharmaceutical
Baxter Healthcare
Bayer
Bristol Myers Squibb
GlaxoSmithKline
Hoffman La Roche
Merck
Schering-Plough
Bayer
Bristol Myers Squibb
GlaxoSmithKline
Hoffman La Roche
Merck
Schering-Plough
FINANCIAL SERVICES
American Express
Chase Manhattan Bank
Citigroup
Morgan Stanley
Paine Webber
Standard Chartered Bank
Wells Fargo
Chase Manhattan Bank
Citigroup
Morgan Stanley
Paine Webber
Standard Chartered Bank
Wells Fargo
GOVERNMENT
Internal Revenue Service
US Department of Health
and Human Services
US Department of Labor
US Navy
US Postal Service
US Department of Health
and Human Services
US Department of Labor
US Navy
US Postal Service
HEALTHCARE
Community Care Home Health Services
Gold Medal Home Health
Jewish Community Center
Jewish Family & Community Services
Swedish Medical Center
Gold Medal Home Health
Jewish Community Center
Jewish Family & Community Services
Swedish Medical Center
insurance
Blue Cross Blue Shield
John Hancock
Kaiser Permanente
Norwich Union | Aviva
Phoenix Life Insurance Co.
Prudential
RSA Insurance Group
The Travelers
United Health Group
John Hancock
Kaiser Permanente
Norwich Union | Aviva
Phoenix Life Insurance Co.
Prudential
RSA Insurance Group
The Travelers
United Health Group
Process
Ashland
Chevron Philips Chemical
Exxon Mobil Corporation
Goodyear Tire
U.S. Silica
Chevron Philips Chemical
Exxon Mobil Corporation
Goodyear Tire
U.S. Silica
Retail
Canadian Tire
Clarks
Duty Free Shops
The Gap
Lenscrafters
Marshalls
Safeway
Sears
Walgreens
WSS
Clarks
Duty Free Shops
The Gap
Lenscrafters
Marshalls
Safeway
Sears
Walgreens
WSS
TELCO
AT&T
Bell South
BT Group
Verizon Communications
Bell South
BT Group
Verizon Communications
TRANSPORTATION
American President Lines
Delta Air Lines, Inc.
Marriot International, Inc.
US Airways
Delta Air Lines, Inc.
Marriot International, Inc.
US Airways
UTILITIES
National Grid
USA Southern California Edison
USA Southern California Edison
CPG/FMCG
Bimbo Bakeries
Campbell Soup
Canadian Molson Coors Brewing Company
Coca-Cola
Colgate-Palmolive
Del Monte
Entenmann's
General Mills
Johnson & Johnson
Kimberly-Clark
Kraft
McVities
Pfizer
Philip Morris
Scott Paper Company
Sysco Corporation
Unilever
Campbell Soup
Canadian Molson Coors Brewing Company
Coca-Cola
Colgate-Palmolive
Del Monte
Entenmann's
General Mills
Johnson & Johnson
Kimberly-Clark
Kraft
McVities
Pfizer
Philip Morris
Scott Paper Company
Sysco Corporation
Unilever